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Session 2 – Product Design Genome

June 16, 2023 | 10:00 - 16:30

Product design is a crucial aspect of bringing any invention to market. A well-designed product not only attracts potential customers but also provides a superior user experience. The importance of product design cannot be overemphasized, as it is the difference between a successful product and a failure in the marketplace.

Innovation Master Class offers a comprehensive course on product design, called “Product Design Genome,” by Masoud Shafaghi, Strategic Planning and Executive Office Manager of the International Federation of Inventors’ Associations. The course provides inventors with a structured approach to design thinking, user experience, and product development. The Product Design Genome course covers the entire product design process, from ideation to prototyping, testing, and iteration.

The course starts with an introduction to design thinking, a human-centered approach to problem-solving. Participants will learn how to empathize with users, define their needs and problems, ideate solutions, prototype and test their designs. The course emphasizes the importance of understanding user needs, and designing products that meet those needs.

The Product Design Genome course also covers the technical aspects of product design, such as materials, manufacturing, and engineering. Participants will learn about different materials and their properties, manufacturing processes, and how to design for manufacturing. The course also covers topics such as intellectual property, product safety, and regulatory compliance.

One of the key features of the course is the emphasis on interdisciplinary collaboration. Participants will work in teams, and the course includes sessions on collaboration and communication. This approach fosters a culture of teamwork, which is crucial for successful product development.

The course also includes a hands-on approach to learning, with practical exercises and workshops. Participants will have the opportunity to work on their own projects and receive feedback from the instructors and other participants. The practical nature of the course allows participants to apply what they have learned and develop their skills in real-world situations.

In conclusion, the Product Design Genome course by Masoud Shafaghi is an essential part of the Innovation Master Class. The course provides inventors with the tools and knowledge necessary to design successful products that meet user needs and stand out in the marketplace. The course’s interdisciplinary approach, practical nature, and emphasis on collaboration make it an excellent opportunity for inventors to learn from experienced professionals and develop their skills in product design.

Workbook Session 2
Product Design Genome


June 16, 2023
10:00 - 16:30
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