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Session 10 – Business Plan for Innovators

16 February 2024 | 10:00 - 16:30

Innovation and entrepreneurship go hand in hand, as new ideas and inventions often lead to the creation of new businesses. However, for an innovation to succeed in the market, it needs a well-crafted business plan that outlines the key strategies, market research, financial projections, and other critical components of the business. Masoud Shafaghi, the Strategic Planning and Executive Office Manager of the International Federation of Inventors’ Associations (IFIA), recognizes the importance of a robust business plan for innovators, and he has designed a one-year innovation Master Class to help inventors develop their own business plans.

In his Master Class on Business Plans for Innovators, Shafaghi will provide inventors with the necessary tools and knowledge to create an effective business plan. The class will cover a range of topics related to business planning, including market research, financial projections, competitive analysis, and marketing strategies. Shafaghi will also discuss the critical components of a business plan, such as the executive summary, company description, and product or service analysis.

One of the primary focuses of the Master Class is market research. Market research is essential for any business plan, as it provides critical insights into the target market, customer needs and preferences, and potential competitors. Shafaghi will teach inventors how to conduct effective market research using a variety of techniques, such as surveys, focus groups, and online research tools. He will also discuss how to analyze the data gathered from market research and use it to inform business decisions.

Another key area of the Master Class is financial projections. A robust financial plan is crucial for any business plan, as it provides insights into the potential profitability of the business and helps secure funding from investors or lenders. Shafaghi will teach inventors how to create realistic financial projections by using industry benchmarks, revenue models, and cost structures. He will also discuss the importance of contingency planning and risk assessment when creating financial projections.

Competitive analysis is also a critical component of the Master Class. Competitor analysis helps inventors understand the strengths and weaknesses of their potential competitors and identify opportunities to differentiate their products or services in the market. Shafaghi will teach inventors how to conduct competitive analysis using a variety of tools and techniques, such as SWOT analysis, Porter’s Five Forces model, and market share analysis.

Marketing strategies are another focus of the Master Class. Marketing is essential for any business, as it helps attract and retain customers and build brand awareness. Shafaghi will teach inventors how to create effective marketing strategies by identifying target audiences, developing messaging and branding, and selecting appropriate marketing channels. He will also discuss the importance of digital marketing and social media in today’s market and provide guidance on how to leverage these channels effectively.

Overall, the Master Class on Business Plans for Innovators is a critical resource for inventors looking to commercialize their innovations effectively. By understanding how to create a robust business plan, inventors can secure funding, attract customers, and build a successful business. Masoud Shafaghi’s expertise in business planning and his experience working with inventors make him an ideal instructor for this Innovation Master Class.

Workbook Session 10
Business Plan for Innovators


16 February 2024
10:00 - 16:30
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