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The Role of Competitor Analysis in Marketing and Sales Strategy Development

Market analysis is one of the most crucial steps in the innovation and commercialization process of inventions. Without a precise understanding of target customers, competitors, and market trends, even the best inventions may fail. Studies show that 42% of startups fail due to a lack of market demand.
For example, the startup Juicero, which designed an innovative juicing machine, failed due to insufficient market demand and inappropriate pricing. On the other hand, Apple conducted extensive research on user needs for multifunctional devices before launching the iPhone, leading to the product’s historic success.
This article explores the importance of market analysis, research methods, and modern tools for market evaluation.

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Challenges and Opportunities of Patent Registration in International Markets

In today’s world, innovation and invention are recognized as the driving forces of economic growth and technological development. Protecting these innovations through patent systems allows inventors and companies to benefit from exclusive rights to exploit their achievements. These exclusive rights create an incentive for investment in research and development, which in turn leads to technological and economic advancements.

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How to Turn Your Innovation into a Global Brand

In today’s competitive world, innovation is not just an advantage but a necessity for business success. According to the World Economic Forum, more than 85% of globally successful companies consider innovation a key factor in their growth and development. However, having an innovative idea alone is not enough; the idea must be properly developed, introduced to the market, and transformed into an influential global brand.

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Market Entry Strategies for New Inventions and Technologies

In today’s world, where technology and innovation are advancing at an unprecedented pace, new inventions and technologies are constantly emerging. According to a report by the World Intellectual Property Organization (WIPO), in 2023, more than 3.5 million patent applications were filed worldwide, reflecting a 4.2% increase compared to the previous year.

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